- Key insight: Learn how employers can drive FSA/HSA utilization via targeted, seasonal communications.
- What’s at stake: Health-E Commerce’s online FSA/HSA search surfaces eligible kid-focused products, but missed engagement opportunity risks unused employee balances and reduced perceived benefits value.
- Expert quote: Employers must understand dependent eligibility to tailor outreach, says Susan Elliott-Bocassi.
- Source: Bullets generated by AI with editorial review
Working parents have a lot on their plates, especially in the hectic months of the back-to-school season. Health savings accounts (HSAs) and flexible spending accounts (FSAs) are valuable, tax-free tools that help pay for medical, dental and vision needs, and this time of year is a great chance to remind employees about all the ways these benefits can work for them and their families.
