It's time to remind employees to use their FSA

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Flexible spending accounts (FSAs) are a wonderful way for employees to purchase health-related products and services, but millions of dollars end up leftover in these accounts — money they then forfeit — at the end of the year. 

With enhanced communication, benefit leaders can educate and encourage employees to use their FSA funds wisely from now through year's end, ensuring they maximize their offering. As people restock their summer essentials and plan out needs for fall, now is the perfect time to get creative with messaging, says Rachel Rouleau, chief compliance officer at online FSA and HSA-focused retailer Heath-E Commerce.

"It's a really good reminder for people to think about the things that they're running out of this summer, like sunscreen and allergy medicine," she says. "I have two kids, and am thinking about what they're going to need — first aid kits, band aids and Tylenol, Claritin — things that you can purchase with your FSA, that you're already buying every day, that you may not think about."

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Rouleau points out that targeting specific seasonal events, such as back to school, fall sports and cold and flu months, can be a good way to get more FSA engagement. She offers the example of a late summer announcement reminding employees that everything from college care packages stocked with health essentials to massage guns for sore muscles to telehealth appointments can be covered — it's just a matter of remembering to pull out an FSA card at checkout. 

"Our data shows that people are spending about $1,600 a year on the products that we sell anyways," Rouleau says. "So when people realize that they can buy these products with their FSA dollars, it's really meaningful to them, and it really does make a big difference in how they plan and how they budget." 

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Good ways to communicate

Sending out emails, putting posters up in office breakrooms and including FSA and HSA reminders in open enrollment meetings all help to keep these benefits top of mind. 

Rouleau notes that it is also important for people to understand how to access their FSA administrator and balance information, as well as an list up-date-list on FSA-eligible services and products. With new health and wellness offerings coming out constantly, benefit leaders who stay informed can be great financial allies to their workforce. 

"Wearables like health trackers are things that people may not realize are eligible," says Rouleau. "Hydrating electrolyte drink mix can be eligible if it's treating dehydration. We sell really high-tech products for your skin care routine, a popular mask that helps treat your acne and lots of different products for pain relief. There's thousands of products that you can buy with your FSA dollars."

FSA discussions should also be coupled with other benefit offerings, such as fertility and chronic care support, for which many associated products, from prenatal vitamins to diabetes test strips, are covered. 

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Along with eligible purchases, balance details, and where to go with questions, employees also need to know about deadlines as well as optional extensions and roll-over rules. Seventy percent of plans have a December 31 deadline, but benefit leaders should double check, says Rouleau. 

"Some employers give you a two-and-a-half month grace period to continue to spend down funds into the new plan year," she says. "Many employers offer you what's called a run-out period, which is three months after the end of the plan, to submit for expenses you incur during the prior year. And then some employers offer alternatively, what's called a rollover or carryover, where you can carry over as much as $660 from your 2025 year into 2026." 

As employees look for more ways to save money, FSA reminders are an invaluable benefit that employers can use to boost financial, physical and mental wellness.  

"It's so important for benefit leaders to really understand the plans that they're offering, because these are really valuable benefits to employees," she says. "If employees are getting the right information that they need at the right time, they're able to make the most of their plans." 

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Employee benefits Health and wellness Financial wellness
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