BerniePortal rolls out searchable benefit broker network

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HR software platform BerniePortal has launched a searchable broker network allowing employers to easily find and access local HR and benefits expertise.

The BerniePortal Broker Network currently has more than 100 local brokerage firms across the country in its database. Employers are able to search by location and view brokerage descriptions, scope of practice and client reviews.

“More than 200,000 employers Googled the term ‘HR software’ in 2018,” says Alex Tolbert, BerniePortal founder and CEO. With the new broker network, he says, “they will be able to more easily find our partners in their local markets to provide them with industry-leading benefits and HR technology and advice and support.”

There is no cost to employers to search for a local adviser on the broker network, Tolbert says. The base version of BerniePortal, which includes onboarding, benefits and 1095-C, is also available through many of the advisers on the broker network at no cost.

The BerniePortal Broker Network was announced in March at the platform’s annual user conference, Weekdays with Bernie. “We created the network to help streamline the process of referring employers who are interested in BerniePortal to our broker partners. So far we are thrilled with the response as within two months over 140 of our broker partners have created profiles and almost 20% of those have already been connected with employers interested in help with HR technology,” Tolbert said.

One of the benefits of small business connecting with a local adviser is that they are able to offer more flexible, tailored plan designs and funding approaches, Tolbert says. “When it comes to having a commitment to understanding the full scope of transactional challenges that small employers have when it comes to managing HR, no one has made a bigger commitment to understanding those challenges and adopting technology to help employers address them than BerniePortal broker partners.”

Earlier this year, BerniePortal added 86 new brokerage partners and 15 new services, including job posting site Indeed and insurance carriers MetLife and UnitedHealthcare.

“We’ve always held a view that the brokers were critical to the small business ecosystem,” Tolbert said at the time. “That’s important to small employers because of how much they rely on their brokers and how much they spend on benefits.”

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