4 open enrollment tactics from a benefits veteran

Published 5 Min Read

Woman getting information from a booth at event
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Key insight: Learn why proactive open enrollment strategies increase benefit engagement and decision quality.
What’s at stake: Passive OE risks lower utilization, higher costs, and misaligned benefit allocation.
Forward look: Embed registration tech and personalized cost tools to improve year-over-year benefit decisions.
Source: Bullets generated by AI with editorial review

After more than 25 years in the benefits space, Carrum Health’s chief commercial officer Matt Eurey emphasizes one universal piece of advice: Leaders will see a difference with the right, proactive approach to open enrollment

Lee Hafner
Editor

Lee joined the EBN team in 2022, and covers areas including caregiving, employee health and wellness, healthcare innovation, and company culture. She created EBN's popular Benefits in Action and … Read full bio


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