TikTok is more than a workplace distraction. It’s a recruiting tool for Gen Z talent

Published 4 Min Read

When it comes to virtual recruiting, there’s no one-size-fits-all platform — especially when it comes to reaching a variety of generations. And for employers eager to attract Gen Z talent, they may be looking in all the wrong places.

According to a recent survey by digital marketing network Omnicore, 60.1% of millennials utilize LinkedIn, widely acknowledged as one of the best places to engage with prospective talent. But that number drops to below 20% when it comes to Gen Z.

Paola Peralta
Associate Editor

Paola Peralta is an Associate Editor at Employee Benefit News and has been with the team for five years. She is a proud UCF journalism graduate who got her start through a Dow Jones News Fund … Read full bio


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