Employees are eager for employers to offer a benefit that will help them tackle their student loans, arguing the move will not only help them personally, but it also will increase their motivation and loyalty to their employer.

That’s the main finding from research by American Student Assistance, a Boston-based nonprofit that focuses on eliminating finances as a barrier to further education and professional growth. In the organization’s survey of more than 500 employees between ages 22 and 33 (as well as more than 400 HR managers), student loan repayment was the third most important employee benefit, behind health insurance (82%) and a 401(k) match (74%).

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