As companies strive to find new and better ways to attract and retain skilled workers, many have explored student loan debt repayment options as a way to differentiate themselves from the competition.

Student Loan Genius in Austin, Texas, has taken a different approach to that option. Instead of having employers give a set amount of money to their employees to help pay off their debt, Student Loan Genius rewards employees for making monthly payments on their student loan debt by contributing an equal amount to their retirement accounts.

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