So-called BUCAH plans from Blue Cross, Blue Shield, UnitedHealthcare, Cigna, Aetna and Humana have been maligned by independent producers who loathe the status quo and the public at large, but they’re busy burnishing their value proposition by embracing technology.
One of the latest examples is Cigna’s partnership with technology-focused Oscar whose tech platform will help draw more small and midsize customers. Others include UnitedHealthcare’s UMR provider engine, which features transparent cost and quality data, and Humana teaming with Microsoft and Accolade, as well as launching a new digital health and analytics unit to improve member experiences and health outcomes.
