Gen Z, the youngest generation in the workforce, is arguably the most vocal in terms of what they expect their employers to do for them and for the greater good. About 61 million Gen Zers entered the workforce in 2018, according to the consulting firm BridgeWorks, and they are overwhelmingly purpose driven.
Indeed, about 65% of Gen Z say they want to “make a difference to a cause they care about” and 60% wants to “personally create something innovative,” according to data from the non-profit education organization Girls With Impact with the support of the S&P Global Foundation. The research found that Gen Z wants a future centered on world change and innovation.
