Why employers should hyper-personalize health, wellness messaging
Nick Otto is a former senior editor of Employee Benefit News and Employee Benefit Adviser.
Nick Otto is a former senior editor of Employee Benefit News and Employee Benefit Adviser.
For reprint and licensing requests for this article, click here.
With health benefit costs expected to rise 8.2% in 2027, employers are looking for ways to control spending without simply shifting more costs to workers.
Supplemental offerings such as vision, dental, accident and life insurance provide preventive care and essential coverage when things go wrong.
From fiduciary guidance to financial education, advisers are taking on more responsibility as sponsors expand investment choices and focus on participant outcomes.
As healthcare expenses approach double-digit increases, employers are looking for savings in waste, care delivery, and plan administration before cutting benefits.
From emergency savings to retirement and AI-powered advice, employers are rethinking financial wellness as workers struggle to keep up with rising costs.