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While certain health and wellness campaigns lend themselves to gender-specific messaging mammograms or prostate cancer, for example positioning health and benefits communication to male and female employees differently isnt commonplace.
But employers may want to reconsider how they communicate about health benefits in light of a new survey which finds marked differences in the perspectives and behaviors of men and women.
Andrea Davis is the former editor-in-chief of Employee Benefit News, the leading publication for the employee benefits industry. An award-winning journalist and editor, Andrea has covered the … Read full bio
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