Benefits Think How might a pandemic change Gen Z’s approach to benefits?

Published 5 Min Read

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Generations are shaped by their experiences, and Gen Z will be no different. For Gen Z, COVID-19 may be the Great Depression, Kennedy assassination, Watergate and 9/11 rolled into one. These are defining before-and-after moments that often change people’s outlook and color their beliefs and actions.

Before the COVID-19 pandemic derailed our reality earlier this year, Gen Z faced a seemingly bright and certain future with a strong economy. As the oldest members of this generation entered the workforce — either out of high school or college — their employment prospects were solid. With a tight labor market and historic unemployment, employers were actively recruiting young talent.

Sherri Bockhorst
Head of consumer experience and strategy

Sherri Bockhorst is the head of consumer experience and strategy at Businessolver.


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