Benefits Think How the COVID-19 crisis has highlighted the need for life insurance benefits

Published 4 Min Read

These unprecedented times have left many in a state of financial insecurity and concerned for their financial futures. Unpreparedness for sudden unemployment or the loss of a family’s primary wage earner has people scrambling to protect themselves and their families should they be directly affected by this pandemic.

COVID-19 has underscored the importance of protecting one’s family with life insurance. For many Americans, the easiest way of obtaining life insurance is through an employer benefit package. An employer’s insurance offerings are a core consideration when choosing a job, so it’s critical that in addition to comprehensive health insurance, you’re also offering robust life insurance options. But just offering life insurance isn’t enough anymore — employers also need to educate employees on the benefits of life insurance, detail the specifics of each available plan, and urge them to enroll as a proactive step in protecting their family’s financial security.

Greg Poulakos
President, disability/absence and supplemental health

Greg Poulakos is the president of life, disability and supplemental health, specialty businesses at Anthem Blue Cross Blue Shield.


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