Benefits Think Rethinking technology decisions for employee communications

Published 8 Min Read

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In some of my recent writings, I discuss the relationship between those professionals working in IT and those in other areas of a company’s business, especially Communications. Having sat in or interacted with both over the past 15 years of my career, I’ve found myself having to advocate for the two groups working closer together for the sake of the people they mutually serve in their organizations — their employees. 

I’ve acknowledged the important role that IT plays with respect to creating the secure framework for a company’s networks and systems, especially a company’s intranet. I’ve also made the point that, at the end of the day, the business function of Communications — given their role in creating content and communications — is ultimately responsible for ensuring the intranet’s adoption, utilization and success.  

Jeff Corbin
Principal strategic advisor at Staffbase

Jeff Corbin is a Principal in Staffbase's Strategic Communications Practice Group.  For the better part of his 25+ year career, he was CEO of KCSA Strategic Communications, a New York City based … Read full bio


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