In case you missed it, Playboy is a wellness company now. So is Amway. At L’Oreal it’s not about the makeup. They are filling the fundamental need for beauty, which taps deep into our “sense of belonging, self-realization and self-confidence.” Sleep Number doesn’t sell beds. Its mission to improve lives by individuating sleep experiences. Even building a new home is a wellness experience now, with companies like Evolutionary Home Builders offering health-focused dwellings to maximize your wellbeing.
Wellness is currently en vogue, and in a very big way. Companies of all kinds want in on the gold rush. To put things into perspective, the global wellness economy is currently valued at $4.5 trillion, based on 2018 data. The vast majority of this value is generated by consumer products versus corporate solutions.
