As a social media enthusiast and healthcare industry executive for Regence BlueShield who guides community relations, I use social media platforms to connect and engage with consumers, customers and influencers whenever and wherever they might be. However, it seems my industry peers don’t always agree. According to Fortune, only 39% of Fortune 500 CEOs are active on social channels. For me, social has become a habit that has paid dividends in the relationships built and the business value created; it is a direct pipeline to the topics, trends and events affecting our industry in real time.

See also: Online tools increasingly important in healthcare market

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