Financial services company Barclays wanted to engage its 129,400 employees globally with storytelling to destigmatize mental health problems
. The company launched its “This is Me” campaign, where employees shared elements of their personal life not exclusive to mental health problems. Since the video series launched in 2014, Barclays shared nearly 200 stories and garnered more than 60,000 visits to the web page.
“The organization is retaining talent as more employees successfully return to work after mental health-related leaves of absence,” says Amanda Popiela, author of The Conference Board’s “Mental Health and
Well-being in the Workplace” report.
Twenty-two companies in the United Kingdom, the United States and South Africa used Barclays’ model to create their own version of the campaign, which has reached nearly 400,000 employees, according to the report.