
Introduction
An iPhone is a device, Katz says, but what makes it work is the mobile applications you can use on it and the carrier it is with. “Think of a device as a donut hole,” he explained. “It is the donut itself that makes it worth eating.”
Some benefits technology never gets adopted mainstream, and brokers need to careful in what they select. Katz shares a checklist of how to pick out the right products.

Choice: Do we have to use the technology?
“If you don’t know where you are going, you are going to wind up somewhere else,” he adds. “If you know where you are going, you can make great decisions, like on technology.”

Cost: Can we afford the technology?
Beyond the monetary cost there is also time and training. Every time a new employee is hired they must be trained on the software. Likewise, new clients also need to be taught how to use it. “Someone on staff or a vendor becomes a trainer,” Katz says. “Not just laying out cash, but also the time and distraction that it can be.”

Confidence: Is the company/vendor on my side?
“When you are using technology, you are relying on the third-party to enhance or detract from your reputation,” he adds.
