4. It helps different demographics of employees.
Student debt repayment programs are an obvious appeal for millennials, who are entering the workforce massively in debt. On average, statistics show, students graduate with about $30,000 in student loan debt.
But, these programs are also important for older workers. In fact, McQueen notes, 35% of all student debt is held by people over the age of 39. And a lot of them, too, have Federal Parent PLUS Loans, loans for parents to help finance their children’s college educations.