Sales and marketing

From the agent's point of view, critical illness insurance can help open the door to new clients as well as to differentiate from other agents. Most important of all, it can significantly increase the agent's revenue.

New findings from Tiburon Strategic Advisors reveal some interesting facts about advisers’ appetite, or lack thereof, for headline grabbing products such as alternatives and exchange-traded funds.

One of the most difficult hires for any agency to make is to hire a new producer that will produce on par with your most successful producers. While I’m not suggesting giving up on that effort, I would encourage you to make sure you are reviewing your current production team and constantly rehiring the successful producers you already have. Huh?! - Well, not necessarily in the literal sense …

An effective dialysis management program optimizes the way kidney dialysis is paid for and how treatment is provided. Read as Sam Fleet explains in today's BeAdvised how insurance brokers can help companies capture these savings by bringing them together with innovative benefit managers.

Benefits sales technology can help you sell more. It's a proven fact, but unless you've tried the right technology and someone trained you how to make the technology sing like a song bird, you would not know.

If you are like most of the group health insurance agents that I speak with you sell new groups one of three ways: 1) You wait for the occasional referral; 2) You call companies asking for a chance to quote on their health plan; 3) You call companies asking for an opportunity to stop by and introduce yourself.

As a sales leader, it’s critical for brokers to understand how to help their team realize their potential and become the most effective salesperson. Kevin Trokey explains why brokers should commit to all four steps to become one of the most valuable resources in their organization.

Every brokerage sells in the small group market. The reason is simple: That's where most of the group business resides.

Agents are missing a huge sales opportunity with group term life insurance. Most of you think that you actually sell group term life insurance - but you are 100% wrong! You may take orders for group term, but when was the last time that you encouraged an employer to offer group term life where none existed before? Or you initiated a conversation with an employer about voluntary group term life insurance?

Let's look at the use of power for selling and properly managing a sales staff. We are definitely talking about transformational leadership with these two applications.Leadership is the use of power and influence to direct the actions of followers toward others to goal achievement. I define power as the ability to influence the behavior of others and resist unwanted influence in return. The existence of either or both does not, however, mean that you will be able influence anyone. That is where the strength of the leader comes in.

Over the last two months I have discussed the use of video and article marketing in growing your business. This month, I am going to focus on public speaking, which is a great complement to the work that you have done during the past two months.

Strategic partnerships come in all shapes and sizes. They can run the range from partnering on service offerings to joint marketing programs, but sometimes they involve technology. And when they do, you want to make sure that your partner's technology is aligned with your market strategy and the technology needs of your clients today and in the future.

What is the difference between a manager and a leader? According to Warren Bennis, founder of the Leadership Institute at the University of Southern California, "Managers do things right, but leaders do the right thing." A world of difference exists between these two individuals. Which camp do you fall into? Most people have some management acumen, but a minority has the stuff it takes to be a great leader.

This month we discuss the use of article writing in your marketing and positioning yourself as an expert in your industry.

Employees do not save enough for their eventual retirement needs, research shows. But, with tools, help and education from financial advisers that paradigm may shift - benefiting not only the employee but the employer and adviser.

Can you imagine a world where the “new norm” required insurers and providers to disclose what they charge upfront? Read as Mark Gaunya, president of the Massachusetts Association of Health Underwriters, shares two specific messages he took to the Hill at the Cap Conference and the outcome.

Last year, staggering numbers revealed a massive life insurance sales gap. In a new report, called “The Elusive Life Insurance Purchaser,” Aite Group attempts to demystify the life industry’s enigmatic consumers.

What will the successful post-reform 21st century agency look like? EBA contributor Nelson Griswold predicts what will set you apart from the herd.

In last month's column I introduced you to the concept of expert positioning. This is when you utilize tools such as article writing, public speaking and video marketing to establish your credentials as the expert in your industry.

The failure of businesses, including brokerages and advisory firms, to plan for succession is an often known - but little talked about in public - topic that research shows can have a drastic effect on a company, especially in the current economy.