As interest increases in employers offering voluntary benefits, a particularly large number of employers are beginning to add a more robust range of voluntary benefits to improve morale of existing employees and attract new talent.

“Based on trends that we’ve seen tracking new sales over the past few years, we predict an increase in employers offering critical illness benefits,” says Ron Neyer, assistant research director, distribution research for LIMRA. “This impacts the voluntary segment, and I suspect that more employers than in the past are also now partially funding these plans.”

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