Search engine giant Google will soon introduce Google Fit, a new mobile platform service to collect, aggregate and analyze data from wearable health fitness tracking products and health care apps. Google's service will enter a competitive market that got larger on June 16 when WebMD launched a program to make biometric data understandable and actionable on iPhones.

Both announcements demonstrate the intense focus being paid to both the wearables and data analytics market, with even the largest of vendors hoping to get a piece of what is an enormous and growing business. 

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