The Silicon Valley Bank collapse has led to a communications crisis that’s put leadership and organizations at risk. But an effective strategy can help leaders ease fears and move forward with transparency.
Much of the frenzy leading up to SVB’s collapse occurred online, with little intervention by spokespeople or company leaders working to quell the panic. In fact, many investors, company founders and CEOs took to Twitter and other private chat groups to express their concerns, and even encouraged business owners to pull their funds from the bank.
