As the world gets more complex every day, it seems everyone is seeking simplicity. And, it appears, benefits consultants are no exception. Trustmark recently partnered with C+R Research to conduct a survey that spanned several months and interviewed hundreds of voluntary benefits consultants. It found that benefit consultants wanted more simplicity when it comes to the group voluntary benefit solutions they offer their clients. And, that simplicity revolved around four specific themes.
Keep the experience extremely simple for policyholders
Right now, complexity is getting in the way for policyholders. They have questions about pricing, claims, and administration — and those questions often have to go through Human Resources for answers. Not surprisingly, this is creating a less-than-ideal experience for policyholders. On the flip side, our survey found that these three items lead to a superior policyholder experience:
