Client relations

Your firm could be leaving profit on the table — as much as 35% — simply from mishandling your business relationships.

Education and enrollment services may have been important in the past, but employers are looking for more help from advisers.

Education and enrollment services may have been differentiators in the past, but advisers need to look beyond these offerings to remain competitive.

Ed Ligondé, one of our 20 Rising Stars of 2019, used his own medical condition as inspiration to learn about healthcare — and improve employee benefits education along the way.

Advisers should continue to engage with government officials on issues impacting the price and quality of care, Alex Azar said.

EBA’s annual conference delved deep into hot benefit trends and technology.

EBA’s annual conference delved deep into hot benefit trends, broker strategies and technology.

There’s a big “gap in strategy — or the lack thereof,” says Curtis Cannon of Axis Recovery. “A lot of brokers have a bolt-on mindset.”

Employers should partner with advisers to help workers understand offerings and make them more engaged year-round.

Technology alone won’t drive business for brokers, but when used correctly, it can make a good addition.