The year that is drawing to a close just might be remembered by benefit professionals as the most challenging one ever. Despite signs of recovery in some sectors of the economy, as 2010 ends the country remains stuck in the worst employment downturn since the Great Depression.

First and foremost, the entire staff here at EBA wishes you a relaxing and joyful holiday season, and a very Merry Christmas. We thank you for sticking with us throughout 2010 (you are our customers, if you didn't realize it), and we wish you a happy and prosperous New Year in 2011.

Benefits advisers and HR executives know a lot about health and wellness programs. We read about them, discuss them, recommend them and - increasingly - implement and run them.

On New Years Day, millions of Americans will awaken to a very unpleasant surprise. Hundreds of medicines and drugs they were able to purchase just the day before on a tax-free basis will no longer be available tax-free.

Beverly Beattie, founder and president of Selden Beattie Benefit Advisors, is in the vanguard of advisers who are executing a plan to thrive, not just survive, in the post-reform era. Watch an interview with Beattie on our new video channel, Adviser TV.

Two efforts to repeal PPACA’s 1099 filing requirement failed in the U.S. Senate on Monday. Under that requirement, approximately 40 million businesses would have to file a Form 1099 for every vendor that sells them more than $600 in goods.

As predicted by producer organizations, the interim final rule on medical loss ratios issued Monday by the Department of Health and Human Services left agents and brokers on the administrative side of MLR calculations.

Sam Fleet, president of AmWINS Group Benefits, sees many opportunities to make up for the loss of commission revenue due to health care reform.

The growing number of limited medical plans that are receiving waivers from the Department of Health and Human Services for 2011 — a number that nearly quadrupled in the last couple of months, rising from 30 in September to 117 by Nov. 1 — now face some additional reporting requirements.

The SPARK Institute has sent a comment letter to the Securities and Exchange Commission asking it to modify its proposed 12b-1 fee rule.

Following sweeping Republican gains in the 2010 midterm election, Senate Minority Leader Mitch McConnell (R-Ky.) underlined his belief that the election was a referendum against health care reform. "That means that we can — and should — propose and vote on straight repeal, repeatedly," McConnell said of the Patient Protection and Affordable Care Act in a Nov. 4 speech at the Heritage Foundation. …

The Department of Labor’s new 401(k) fee disclosure requirements that take effect Jan. 1, 2012 go far beyond disclosing mutual fund expense ratios to cover every nook and cranny of expenses in plans, right down to indirect service providers, speakers said at the FundForum USA 2010 conference in Boston Nov. 1.

Unless the lame-duck Congress acts to extend the Bush-era tax cuts about to expire at the end of 2010, the income tax rates that will take effect Jan. 1, 2011 will return to the rates that were in effect a decade ago. The result: More money will be withheld from paychecks, according to an analyst at the tax publisher CCH.

When California Gov. Arnold Schwarzenegger in late September signed bills creating the nation's first state exchange under PPACA, the move was a "disappointment" and "clearly dangerous" to health insurance brokers and advisers, say those who have been following the legislation's development.

At this point we are approaching the end of the year, and many of this year's key renewals have been handled. Undoubtedly your time has been consumed with all the day-to-day tactical activities required to manage your business and to retain your clients. And in all likelihood you are beginning to get used to the potential impact of health care reform and whatever the "new normal" will be.

Maybe it's easier because I'm a woman, but I somehow manage to get on the news or in local trade journals and newspapers a lot ... for free. No paid advertising has ever brought me even half of the income that results from these free radio shows, public appearances and newspaper write-ups. Maybe it's because women tend to have an aura of trust about us that men have to earn. This isn't fair, but few things are.

Only a tiny percentage of pet owners in the United States have insurance for their pet, but according to the American Pet Products Association, about 62% of U.S. households have a pet. Clearly, the pet insurance is a market ripe for growth. "The message there is in the opportunity to increase participation for consumers and for groups," says JoAnne Novak, VP, business development with Hartville Group, Inc., and its flagship brand ASPCA Pet Health Insurance.

With the advent of the Patient Protection and Affordable Care Act and growing government intervention into the benefits industry, the consensus among industry experts is that becoming a trusted adviser and HR compliance consultant is the future role of successful brokers. More than ever before, clients will need expert advice and counsel - an invaluable resource to help HR with their benefits-oriented decisionmaking.

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