Sales and marketing

Benefits administration technology firm Businessolver partners with online finance company SoFi to provide student loan refinancing as an employee benefit.

There are a number of successful methods to use to convince a client’s staff of the value of these offerings, says benefit expert Tyson Funk.

The social media site is an invaluable marketing tool, says Amy Evans, but be sure potential clients know what you do and how to contact you.

How advisers can help employers attract younger workers with this non-traditional worksite product.

Strategies such as narrowcasting can help you develop a website that creates opportunities for prospective clients to find you.

Specializing in a business sector allows advisers to intelligently discuss an employer’s most pressing problems.

Advisers typically focus on the benefits department and eschew corporate finance. But for those looking to grow, that’s a big mistake.

Brokers who adopt a consultative sales approach will enjoy stellar growth and set themselves apart from their competitors.

Programs often try to appeal to a broad audience, and wind up appealing to no one, says Q4Intelligence’s Wendy Keneipp.

Helping employees better understand the value of their benefits can lead to increased enrollment and quickly change your professional reality, says Aflac’s Tyson Funk.