Lincoln Financial Group is hoping to help brokers better serve small businesses by providing these clients with a dedicated sales, service and support team for group benefits.
The insurance company’s new Group Benefits Small Business Solutions model is meant to provide advisers a way to obtain group insurance quotes and respond to questions for their clients. The model is tailored to those selling long-term disability, short-term disability, group life, dental, accident and vision coverage to employers with less than 100 workers. The company spent about a year developing the model, which was officially released in the beginning of August.
