For the benefit professional who hates making cold calls or following up on direct mail, networking can be the next best alternative. But, like any marketing strategy – and yes, marketing is necessary – networking requires consistency of action over a period of time. Too many benefit professionals join a local Chamber of Commerce, go to one or two events and fail to generate even one appointment and then never return, believing that networking is a waste of time and energy.
Nothing could be further from the truth. Follow the rules set forth below and networking will take your sales to a new level.
