Advisor strategies

As a value-added reseller, Apprize Technology sells and services to brokers three different benefit administration platforms, what many call a private exchange— bswift, benefitsCONNECT and Infiniti HR. Gary Wert, Apprize’s president, discusses why Apprize and other resellers may have to turn away business in the fourth quarter and why some brokers aren’t building their own exchange, but rather using a reseller.

Commentary: Technology helps, but it does not replace the expertise and experience of a broker. Rather, it helps to elevate what the broker can supply to a level that is equal to consumer demand, says Zywave’s Dave O’Brien.

How San Francisco-based Equity Risk Partners’ focus on private equity firms had made the small firm a big player in the niche market.

Commentary: Hiring a part-timer in commission insurance sales is never a bad thing, says adviser Eric Silverman, who shares two tips to make the best out of the process.

Commentary: It is not necessary to have an intricate knowledge of every IDI product provision to help clients get the income protection they need.

Commentary: Your internal work environment may be holding you back from attracting top people and creating exceptional new experiences for clients. The definition of “work” is changing as quickly as technology emerges and millennials enter the workforce, moving into spheres of influence. None of us, including clients, are limited by a single idea of work and we need to re-imagine it altogether.

The Centers for Medicare and Medicaid Services estimates that more than 77,000 brokers and agents assisted with enrollments on the federally-facilitated marketplace in year two open enrollment, up 46% from the year prior.

Commentary: Hispanics comprise almost 17% of today’s U.S. population. This demographic represents the most significant population trend in Americans under 65 in the next 20 years. This isn't just a population trend, your sales depend on recognizing the cultural shift happening underneath your feet.

Companies are shifting their attention to health coverage for their pre-65 retiree population and exploring the opportunities public exchanges provide this population, now that the Supreme Court has upheld subsides on the federally-facilitated health insurance marketplace.

Millions are covered under employee stock ownership plans, which take a considerable amount of research and planning before implementation.

As employers search for ways to trim health care costs, advisers are increasingly exploring the use of data to steer plan design.

In the constantly changing health insurance business, the only way to stay ahead of the competition is to reinvest in your company, your employees and your technology. That’s what Sparks, Md.-based Kelly & Associates Insurance Group has been doing. What can smaller firms learn from Kelly and why is the continual reinvestment so important?

Advisers who excel in the vision field do the best job of making the connection between vision and medical plans, some experts say. Shannon Enders, a founding partner at Lakeshore Employee Benefits in Norton Shores, Mich., says when he brings the idea of connecting vision and health data to clients’ attention, “they quickly become very interested.”

Commentary: Delivering fee disclosure notices to both plan sponsors and plan participants has helped some plan sponsors to lower their costs, but the various fee disclosures are still difficult for many to understand. With such a national focus on fees, some plan sponsors have taken the opportunity to review and rethink how they handle plan fees.

Commentary: What should brokers and benefit advisers take away from all the merger and acquisition activity among the medical carriers? The message is crystal clear. Now would be the time to move away from a dependency on medical commissions and take a fee.

Selecting the right partners, learning from colleagues and understanding the needs of each client will help agents who are new to this space.

Aetna’s purchase of Humana confirms analyst predictions of continued consolidation as carriers vie for market share, a trend industry experts fear will limit choice and force brokers to reinvent their business approach.

As small employers shift from group to individual coverage, private exchanges can be a useful tool to keep brokers competitive and maximize profits during the transition.

Standing out from the competition, maintaining healthy prospects and offering essential solutions can help attract prospective buyers.

Commentary: Let’s stop celebrating the financial merger of two faceless giants, and focus instead on the real work that agents, brokers and consultants are doing every day to make a difference, says adviser David C. Smith.