14 benefit companies that expanded their offerings in 2021

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Employee needs have shifted and evolved rapidly over the last two years as the pandemic amplified struggles and stressors workers have long been facing.

Fighting burnout, exhaustion and financial uncertainty, workers are looking to employers to provide additional support, at work and beyond. With more opportunities on the job market than before, workers are willing to ditch one employer for another in favor of a workplace that will bring wellness and balance back to their lives.

Read More: 23 companies that boosted their benefits in 2021

“As the workplace has continued to evolve over the past year, the demand for benefits has changed, too,” says Missy Plohr-Memming, senior vice president of sales at MetLife. “In fact, more than half of employees want benefits that their employer doesn’t presently offer, according to MetLife’s 2021 Employee Benefit Trends Study. “Non-traditional benefits like increased paid leave, remote work, flex schedules, or fixed weekly hours, and emerging benefits, such as legal, financial planning workshops/tools, critical illness and pet insurance, are among the offerings in which employee interest grew from 2020 to 2021. Providing these offerings will be key to retaining and hiring new employees amid the ongoing ‘war for talent’ in the new year.”

Read More: Glassdoor predicts the top 4 workplace trends for 2022

Employee Benefit News rounded up the latest and greatest new benefits offerings vendors launched throughout the last year. Employers, take stock of what offerings you’re already providing to your workers — and where you may be falling short.

Family First

Family First launched a new workplace benefit that helps employees create a comprehensive and personalized care plan, utilizing AI technology and a network of care experts and physicians. Users can learn ways to keep track of organizing a loved one’s meds or scheduling a CT scan with help of a physician that the platform provides, among other tools.

Read More: This new caregiving tech tool can bring workers back to their desks

Guardian Life

The company rolled out Guardian Absence Solutions, a service aimed at simplifying employee leave programs and supporting the return-to-work transition. The platform will digitally manage both short- and long-term disability, state and federal leaves as well as company paid and unpaid leaves. It will also include integrated intake, a unified claims portal, consolidated billing and continuous monitoring of leave regulations to help ensure federal and state compliance.

Read More: Guardian Life is making it easier for employees to take time off

InStride

This public benefit company connects businesses with universities across the country to create flexible, debt-free education paths for employees. Inspired by Starbucks College Achievement Plan, which allowed Starbucks employees to get their bachelor’s degree for free at Arizona State University Online, InStride is on a mission to help other companies provide higher education to their workers through partnerships with credibly ranked institutions with a well of online programs. The program serves as an alternative to tuition reimbursements.

Read More: Free college? This company is making that a reality

Level

The flexible benefits provider recently launched Funds and the Level Card, which allow employers to load money onto a dedicated debit card to pay for benefits like childcare, gym and fitness memberships and office lunches, among other benefit expenditures. The program was implemented to help employees actually utilize the myriad of benefit programs available to them and give them a familiar way to engage with their employer’s offerings.

Read More: A new benefits debit card takes the guesswork out of knowing what your perks cost

MetLife

Through MetLife’s new pet insurance benefit, employers will be able to provide employee pet parents with access to veterinary telehealth services, rollover benefits, family plans for coverage of more than one pet and grief counseling. Additionally, employees switching from one insurance provider to MetLife will not be denied if their dog or cat has a preexisting condition, an exclusive perk of the employee benefit.

Read More: MetLife expands pet insurance benefits to include virtual vet visits

Modern Health

Modern Health, a mental health benefits provider, has launched Circles, a series of live group therapy sessions guided by professionals, intended to provide employees with a safe community space to discuss and receive support to alleviate the stress they are under due to COVID-19 and other social issues.

Read More: Modern Health offers community-based therapy support benefit

MyLifeWell

Wellness platform MyLifeWell has debuted a new app to connect employees to a variety of health and fitness experts who can guide them through meditation, nutrition tracking and other wellness challenges to help them deal with the negative impact of COVID. The MyLifeWell app hopes to combat burnout and make health and wellness accessible for all employees.

Read More: MyLifeWell debuts app to improve employee well-being

Papa

This digital elderly companionship and health platform is now being offered as an employee benefit on a national scale. Papa serves Fortune 500 companies and other benefit providers like Competitive Health and NewBenefits.com. The platform connects seniors with younger companions — called Papa Pals — who can help with everyday tasks like transportation, light household chores, navigating health benefits, doctors’ appointments, prescription refills and grocery delivery.

Read More: New benefit provides seniors with ‘grandkids on demand’

PetPartners

PetPartners, a pet health insurance provider, has launched an employer group accident and illness plan that can be easily integrated into an employer’s existing benefit administration system and help pet parents cover unexpected costs for things like broken bones or toxin ingestion.

Read More: Employers can put pet parents’ minds at ease with this comprehensive insurance benefit

PRO Unlimited

Gig and contingent workers have seen a boom in demand due to the pandemic, yet are still not treated equally to their full-time counterparts, especially when it comes to benefits. Workforce management solutions provider PRO Unlimited has evolved the way employers can utilize its platform to take on the administrative burden when verifying and onboarding employees, and offers a suite of employee benefits including healthcare, paid holidays, paid time off, paid parental leave, tuition assistance and more.

Read More: PRO Unlimited platform gives employee benefits to gig workers

Rippling

Rippling’s employer clients will be automatically enrolled into DoorDash for Work, a program that offers employees DashPass and customized meal stipends. Employers will pick up the tab through their Rippling account.

Read More: Rippling, DoorDash partnership brings the office breakroom to remote work

UnitedHealthcare

UnitedHealthcare debuted a new virtual care resource that will reduce the need for in-person appointments for hearing aid adjustments and other support. People enrolled in eligible UnitedHealthcare employer-sponsored and Medicare Advantage plans can purchase custom hearing aids with no out-of-pocket costs. Copays are less than $200 per device through the resource. Additionally, if an employee is concerned about their hearing, they can take an online hearing test from UnitedHealthcare and get connected with an audiologist, who will assess their needs.

Read More: UnitedHealthcare takes on hearing loss with new benefit

Voya

Voya Financial has teamed up with retirement services provider Millennium Trust to offer its employer clients an emergency savings fund solution for employees. The new emergency savings solution includes optional automatic saving through payroll deductions, along with a plan sponsor’s ability to make contributions to employee emergency savings funds through an employer match or ad hoc contributions.

Read More: Voya adds emergency savings benefit to employer options

Welltok

Welltok, a well-being platform, is boosting their family planning support by adding benefit providers Maven and Progyny to its suite of offerings. The programs will help close the care gap for minorities and those who cannot afford the expense of IVF treatments.

Read More: Welltok to offer Maven and Progyny as demand for fertility benefits rise
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