Why financial wellness benefits should be a company's biggest investment

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Financial wellness can seem like a fantasy, amid inflation, high debt and the persistent threat of layoffs. Yet continuing to invest in benefits that educate and help employees manage their money will always pay off. 

Exactly what each individual will need can vary, making it difficult to find a solution that works for everyone. While basic financial education is a critical component of any benefit plan, understanding the goals and challenges of each generation in the workforce can ensure the benefits you do offer are making the biggest impact. 

For example, while Gen Z needs entry-level education around budgeting and setting up their 401(k), Gen X and boomers will need more specific guidance around converting their investments to more retirement-ready assets. Understanding the nuances of each group will also reduce any stigma employees may have around discussing money at work. 

"There's a tendency to have shame and moralism around money, and when you're not doing well financially you feel like you're doing something wrong," says David Straughan, a financial expert with MarketWatch Guides. "A lot of times that's not the case; it's just hard for people right now. Empathy and clarity [from employers] are key."

Read more for a complete guide to financial wellness at every age: Struggling to support 4 generations with their financial well-being? Here's where to start

Once employees feel more secure with their finances, they can focus on other areas of their life, like their physical health. A lack of funds is a primary reason why 40% employees avoid necessary healthcare, a dangerous combination that could lead to disaster for organizations and their workers. Employers need to ensure their healthcare plans are accessible and most importantly, affordable

"The task before employers and benefit plan designers is how to ensure the plan comes with the certainty of affordability," says Brian Whorley, founder and CEO of Paytient. "How do they make sure employees are secure to make good decisions and not harmful ones? There's a social contract here where you bring your best self 40 hours a week, and [your employer] takes care of you." 

Read more about the harm of delaying care, and how to improve your healthcare plans: 40% of Americans are delaying healthcare visits despite having insurance

Supporting employeehealth could prevent more expensive interventions later on. For employees seeking to start a family, family benefits provider Maven is expanding their offerings to include pre-conception support through their Trying-to-Conceive program. The aim is to educate employees about fertility and potentially prevent the need for IVF, which can be prohibitively expensive. 

"Our chief medical officer always likes to say, so many of us learn how not to have a baby and almost none of us learn how to conceive," says Kate Ryder, Maven's founder and CEO. "By the time we're ready, we don't really have a clear place to turn. If Maven can step up and fill a lot of those gaps, it's a really critical part of healthcare that is often overlooked." 

Read more about the program and how it can empower employees to make the best decisions around their fertility care: Maven expands family-building benefits with conception support 

Often, an unexpected event later in life can potentially get in the way of previously-attained financial stability. For older people experiencing divorce, the financial implications can take a serious toll on their retirement. After a late-in-life divorce, seniors experience roughly a 50% drop in their wealth, according to researchers at the National Library of Medicine. The results are especially harsh for women: While men suffer a 21% decline in their standard of living, for women it's 45%.

"It's almost like you're starting over, but with less time," said Travis Anderson, a managing member at TBH Advisors in Franklin, Tennessee. "That's the feeling that exists right out of the gate: 'Man, I'm starting all over, but I have less time to get to what I had envisioned.'"

Read more about the impact of divorce and how to help employees bounce back: Gray divorce can derail retirement

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