7 questions to ensure successful benefit technology purchases
From quality to data integration, there are many factors to consider when purchasing benefit administration technology. Here are some key questions employers should make be sure to ask and answer when acquiring new technology:
1) How will you ensure data quality is maintained during the migration to the new system? Be it a mistyped entry, or incomplete form, errors are bound to happen in open enrollment, and if they’re not caught during implementation process, errors can go unnoticed for months or longer. This means inaccuracies in carrier files, delays in enrollment processing, and additional back-and-forth between you and your client or the carrier.
Don’t rely on human eyes to scan spreadsheets for potential errors, it’s 2017. Before you take the plunge with a technology partner, understand their data validation and backup data quality check processes to catch and correct errors before they’re entered into your system of record.
2) Will this technology require a printer or a fax machine for my team?
No benefits or HR platform should require any manual paperwork. It’s time-consuming, and more prone to human error, yet many benefits systems still rely on paper-based processes to run an enrollment or onboard an employee. Take a stand, for your team, your clients, and their employees.
Make sure you see a demo of the onboarding and enrollment process from start to finish before partnering with a technology platform, and expect employees and HR to demand the same expectations based on interacting with any other technology experience in their lives, at home or work. Does it look and feel like a modern experience? Is buying insurance as intuitive as any e-commerce experience an employee would be used to? If not, keep looking.
3) Is EDI with insurance carriers “full-service” or “self-service”?
Managing electronic data integrations (EDI) with carriers is complex and time-consuming, but something that many employers expect to have up and running smoothly to manage eligibility and enrollment ongoing. Any benefits administration technology that requires your team to set up their own EDI files, or interface directly with the carrier is sucking up unnecessary time and resources, and you must factor that time into the cost of partnership.
4) How does the platform partner with insurance carriers and other third-party vendors to make offering and managing benefits easier?
Insurance carriers aren’t going anywhere, so choosing a system that has advantageous relationships and deep integrations with your favorite carriers will save time and money in the long run, for both you and your clients.
Depending on the type of relationship a technology vendor has with the carriers you work with, that could mean internal efficiencies and cost savings like free EDI, automated eligibility management, and low minimum participation requirements on voluntary benefit products. Montoya & Associates has actually been able to streamline standard benefit offerings based on the Maxwell Health Marketplace, which makes implementations faster and easier for their team. Don’t take my word for it: check out a case study, in their own words.
5) How does the platform make it more efficient to manage ongoing employee changes throughout the year?
Routine qualifying life events such as marriage or birth of a child shouldn’t require hours of administrative work for you or your clients. While it’s tempting to ‘check the box’ with low-cost point solutions that handle only eligibility, or quoting, or enrollment, it’s important to consider the cost of wasted hours and the impact that disjointed processes will have on your clients’ experience.
Solving interconnected problems with disparate point solutions will result in disjointed processes, multiple data entry points, and client frustration. Look for solutions that manage all of that data in one place, both during enrollment and year-round.
6) How many team members are typically dedicated full-time to making the platform work at scale? If you have to hire additional full-time team members to complete tasks that could (and should) be automated or streamlined with technology (like EDI, enrollment paperwork, etc.), you should factor that into your decision from a financial perspective.
Implementing technology should streamline processes for your team in addition to your clients. Ask for references on how current clients have made the tool successful, and dig into the processes that any potential technology partner might help you solve to uncover the manual work that might hide below the surface.
7) What sort of technical and implementation support is available? Training on any new process is a time-consuming process that may require some hand-holding. Your technology partner is an extension of your brand and your company, so you need to make sure that they set up both you and your clients for success, initially and throughout the year. Ask about their support structure, and what resources are available to both you and your clients.
Both HR teams and employees should have tools to solve problems on their own, with the ability to get in touch with a live person for technical questions if needed. Certain technology platforms prioritize broker support at the expense of support for HR and employees, or might provide support during initial setup, and charge for support throughout the year. This often results in more time-consuming implementations than necessary and frustration at being unsure of what to do next or how to resolve any issues.