While companies invest heavily in benefits, leadership development and engagement programs, they consistently overlook the foundational behavior that determines whether those investments succeed or fail: conversations.
Until organizations treat conversations (the dynamic, two-way verbal exchanges essential for genuine interactions) as a measurable business asset, this massive cost center will continue to operate under the radar. The numbers paint a dark picture. Poor communication (the broader act of conveying information), costs U.S. businesses an estimated $1.2 trillion annually, a figure that represents lost productivity, increased turnover and customer churn.
