Many people, myself included, have a recurring dream where they show up for a college exam, but have either forgotten to attend the requisite class or completed any of the coursework. The dream always leaves a pit in my stomach, realizing how terribly underprepared I am for some crucial exam. Though it’s been a while since my last midterm, the lesson remains the same: being unprepared isn’t fun, and frankly, it can be terrifying. It’s one of the many reasons why I tell employers — as well as vendors and brokers — that they need to prepare for enrollment strategies.
Now, you may think preparation means coordinating communications and resources for an upcoming enrollment, and that’s certainly accurate. But this step needs to be taken even further. Employers shouldn’t just be preparing for their next enrollment, they should plan for their next several enrollments.
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