Many people, myself included, have a recurring dream where they show up for a college exam, but have either forgotten to attend the requisite class or completed any of the coursework. The dream always leaves a pit in my stomach, realizing how terribly underprepared I am for some crucial exam. Though it’s been a while since my last midterm, the lesson remains the same: being unprepared isn’t fun, and frankly, it can be terrifying. It’s one of the many reasons why I tell employers — as well as vendors and brokers — that they need to prepare for enrollment strategies.

Now, you may think preparation means coordinating communications and resources for an upcoming enrollment, and that’s certainly accurate. But this step needs to be taken even further. Employers shouldn’t just be preparing for their next enrollment, they should plan for their next several enrollments.

Register or login for access to this item and much more

All Employee Benefit News content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access