Marketing

Columnist Jack Kwicien shares critical questions every adviser needs to answer to form a successful business continuation plan.

To gain control of the consultative selling process, advisers must think like a physician, says Bottom Line Solutions’ Nelson Griswold.

A wide breadth of product offerings and more attention to financial wellness are behind the steady increase in voluntary sales, according to LIMRA data.

In another ACA irony, carriers seek to discourage sales of money losing policies by denying consumers the professional advice they need, says NAHU president Don Goldmann.

Benefits administration technology firm Businessolver partners with online finance company SoFi to provide student loan refinancing as an employee benefit.

There are a number of successful methods to use to convince a client’s staff of the value of these offerings, says benefit expert Tyson Funk.

The social media site is an invaluable marketing tool, says Amy Evans, but be sure potential clients know what you do and how to contact you.

How advisers can help employers attract younger workers with this non-traditional worksite product.

Strategies such as narrowcasting can help you develop a website that creates opportunities for prospective clients to find you.

Specializing in a business sector allows advisers to intelligently discuss an employer’s most pressing problems.