Benefits Think Enrollment incentives don’t work: Just build a better plan

Published Updated 4 Min Read

Wellness programs are all the rage right now among employer alterations to their employee benefit packages. But even with the increased interest, there’s still a low participation rate among their team members. As compensation, many organizations have instigated incentive programs to increase involvement. Unfortunately, I have some bad news for you: Those enrollment incentives don’t work.

While they might provide short-term relief to the enrollment enigma, they only Band-Aid the problem for a short time. Without building a better plan, continued participation will wane and the program as a whole will fall short of employer health initiatives.


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