Open enrollment may be over, but for benefit brokers and advisers this is when the real work — and real opportunity — begin. In conversations across our national network of senior executives at benefits brokerage and consulting firms, we’re hearing a consistent theme: this is the window when smart brokers turn lessons from open enrollment into strategy for the year ahead and align with vendors to make it happen.
The best brokers use this time to meet with employer clients, unpack what resonated with their populations, what confused employees and what needs to evolve before next year’s open enrollment. Those who do it well turn post-enrollment insights into lasting value for employers and set the pace for the year ahead.
