7 reasons employers should consider family-focused benefits

Published Updated 2 Min Read

Balancing professional and home responsibilities has only become more difficult thanks to the pandemic, but employers are becoming more aware of the struggles their working parents are facing.

When employers invest in family-focused benefits they create an environment of support and understanding for their employees. Family-focused benefits can come in a variety of forms including backup child care, fertility benefits and extended parental leave.

Family planning benefits are becoming increasingly in-demand in the workplace, yet often focus on supporting female employees with fertility, birth and postnatal support. While important, employers should be aware of the shifting definition of a “traditional family” and make sure their benefits support all individuals, says Paris Wallace, CEO of Ovia Health, a digital health platform.

Read More: Paternity leave is the key to equity at work and at home

Amanda Schiavo
Associate Editor

Amanda Schiavo is an associate editor of Employee Benefit News. Follow her on Twitter at @SchiavoAmanda.


For reprint and licensing requests for this article, click here.


More From Employee Benefit News

Sign Up Form

Login Modal Form