Marketing

Senate leaders are poised to reach an agreement as early as today to bring a halt to the fiscal standoff, and now must race the clock to sell the plan to lawmakers before U.S. borrowing authority runs out this week.

Cigna has instructed brokers to halt selling insurance to individuals who are subsidy-eligible through its federal health care exchange broker portals.

A LIMRA study shows an overwhelming majority of small employers are eager to work with advisers, and the man who helped create the ACA has a message for how brokers can be successful.

Will Heavin averaged 5-6 inquires a day last week, all from developing signage and opening his office doors for the public to walk in and find out about the exchanges.

On Facebook, brokers were quick to share their experiences of looking at and attempting to work with the exchanges.

Greg Kasten’s outside-the-box thinking and success rate at getting employees truly on track for retirement made him the ideal candidate for this year’s award.

Craig Davidson explains how to help clients with the most complicated of health plan admin duties.

John Lamb provides benefit statement strategies to enhance the total value of benefits to all employees.

Mel Schlesinger addresses how the seemingly age-old tactic of direct mail can still boost sales today.

Nelson Griswold on how to adapt some of the most out-there consumer-centric strategies for your business.

Jack Kwicien tells you how to expand your centers-of-influence year round.

Answers to your clients’ questions before they ask them.

Social media is similar to other marketing strategies in that it’s important to have a plan, but that’s about where the parallels stop.

Americans may say they want to insure their future, but what they buy doesn’t measure up.

5 questions to ask when thinking about improvements to your practice brochure and overall marketing.

The U.S. House of Representatives voted today on key legislation for brokers to practice in multiple states. Find out more and its status in the U.S. Senate.

When it comes to health benefits, most employers want to figure out a strategy and stick with it, year after year. But what should small employers do when their existing plan faces increasing costs, less flexible design choices and the possibility of federal penalties?

Just 38% of parents said they’re extremely comfortable talking about insurance, while 55% are fine discussing the intoxicants, according to a survey released today by State Farm Mutual Automobile Insurance Co.

Concerns about finances, fears of unexpected death and more make this ethnic group a potential target for advisers.

A new poll shows a large gap between the amount of life insurance necessary and what consumers think they have.