Sales and marketing

Before going down this path, employers should understand what’s involved in moving workers to a benefits marketplace.

Before making a recommendation, advisers should understand what’s involved in moving an employer to a benefits marketplace.

Employers hoping to attract and retain workers need look no further than their vision plans, as new research shows vision benefits have high engagement with employees.

Knowing where to focus is the key to successful selling in the benefits business, according to John Graham.

Advisers can educate employers about carrier choice and plan options to create the comprehensive plan their workers are seeking.

The benefit agency has changed the way this little-discussed product is sold by incorporating choice into their private benefit exchange.

The benefit agency has changed the way this little-discussed product is sold by incorporating choice into their private benefit exchange.

Reframing these options to illustrate how they enhance an employer’s benefit package can lead to increased engagement

Everything has a price. As fiduciaries, plan sponsors are tasked by the DOL to ascertain reasonableness on the payments they make to third-parties, says John Ludwig.

Everything has a price. As fiduciaries, plan sponsors are tasked by the DOL to ascertain reasonableness on the payments they make to third-parties, says John Ludwig.