Sales and marketing

Nelson Griswold provides four tips for making sure you make the right decision for your client.

Countless statistics show this demographic is woefully under-insured.

Just how will the fight in Congress over health exchange website glitches pan out? EBA spoke with former Capitol Hill staffer Drew Crouch, now director of government relations at Buck Consultants, about potential Republican strategies — and if tax reform that would impact employee benefits might still be on the table for this year.

The state-run exchanges in Washington and Kentucky have received positive press about their websites working in comparison to the federal, but brokers haven’t had much hand in the success.

A recent survey conducted by the National Business Group on Health shows surprisingly different results about employee ACA knowledge than a similar poll the organization commissioned in the summer.

Never underestimate the value you bring to clients simply by being there.

Senate leaders are poised to reach an agreement as early as today to bring a halt to the fiscal standoff, and now must race the clock to sell the plan to lawmakers before U.S. borrowing authority runs out this week.

Cigna has instructed brokers to halt selling insurance to individuals who are subsidy-eligible through its federal health care exchange broker portals.

A LIMRA study shows an overwhelming majority of small employers are eager to work with advisers, and the man who helped create the ACA has a message for how brokers can be successful.

Will Heavin averaged 5-6 inquires a day last week, all from developing signage and opening his office doors for the public to walk in and find out about the exchanges.

On Facebook, brokers were quick to share their experiences of looking at and attempting to work with the exchanges.

Greg Kasten’s outside-the-box thinking and success rate at getting employees truly on track for retirement made him the ideal candidate for this year’s award.

Craig Davidson explains how to help clients with the most complicated of health plan admin duties.

John Lamb provides benefit statement strategies to enhance the total value of benefits to all employees.

Mel Schlesinger addresses how the seemingly age-old tactic of direct mail can still boost sales today.

Nelson Griswold on how to adapt some of the most out-there consumer-centric strategies for your business.

Jack Kwicien tells you how to expand your centers-of-influence year round.

Answers to your clients’ questions before they ask them.

Social media is similar to other marketing strategies in that it’s important to have a plan, but that’s about where the parallels stop.

Americans may say they want to insure their future, but what they buy doesn’t measure up.