Sales and marketing

On Facebook, brokers were quick to share their experiences of looking at and attempting to work with the exchanges.

Greg Kasten’s outside-the-box thinking and success rate at getting employees truly on track for retirement made him the ideal candidate for this year’s award.

Craig Davidson explains how to help clients with the most complicated of health plan admin duties.

John Lamb provides benefit statement strategies to enhance the total value of benefits to all employees.

Mel Schlesinger addresses how the seemingly age-old tactic of direct mail can still boost sales today.

Nelson Griswold on how to adapt some of the most out-there consumer-centric strategies for your business.

Jack Kwicien tells you how to expand your centers-of-influence year round.

Answers to your clients’ questions before they ask them.

Social media is similar to other marketing strategies in that it’s important to have a plan, but that’s about where the parallels stop.

Americans may say they want to insure their future, but what they buy doesn’t measure up.

5 questions to ask when thinking about improvements to your practice brochure and overall marketing.

The U.S. House of Representatives voted today on key legislation for brokers to practice in multiple states. Find out more and its status in the U.S. Senate.

When it comes to health benefits, most employers want to figure out a strategy and stick with it, year after year. But what should small employers do when their existing plan faces increasing costs, less flexible design choices and the possibility of federal penalties?

Just 38% of parents said they’re extremely comfortable talking about insurance, while 55% are fine discussing the intoxicants, according to a survey released today by State Farm Mutual Automobile Insurance Co.

Concerns about finances, fears of unexpected death and more make this ethnic group a potential target for advisers.

A new poll shows a large gap between the amount of life insurance necessary and what consumers think they have.

Beverly Beattie recently worked with a productivity consultant who taught her and her staff how to set up our environment so that it functions in a way that serves us well. Here are the top three takeaways she gained from this experience.

The best way to eradicate fear is to begin by understanding the distorted thinking that causes it to appear in the first place.

Jennifer Eilers is Employee Benefit Adviser’s 2013 adviser of the year. She excels at both long-term strategic planning and in-person client communication.

Nelson Griswold looks at the consumer-centric benefits sales model to help brokers understand the answer to the important question of who is their customer?