Workplace Benefits Renaissance

Voluntary benefits set employers apart in the war for talent; how do brokers choose which ones to bring to their attention?

“If we don't have a game plan for how to educate employees, everything is for naught,” says Nick Rockwell, president at Eastbridge Consulting Group.

“We need to build health plans that incentivize employees to make better healthcare choices based on quality,” Jim Blachek, CEO of Dynamic Benefit Solutions, says.

Advanced care planning is an opportunity for advisers to address caregiving with clients and boost the value this benefit brings to employers.

Benefits advisers need to look beyond healthcare and traditional benefits to account for financial stress, mental health and other factors, experts say.

To convince employer clients and prospects of the merits of DPC, advisers must present it in a way that offers a solution to control the total cost of care.

An effective benefits strategy should use tech to communicate and offer options for all employees.

“That’s my favorite part about this job, that I get to be creative and bring those solutions,” says Rising Star adviser Danielle Schweiger.

Ed Ligondé, one of our 20 Rising Stars of 2019, used his own medical condition as inspiration to learn about healthcare — and improve employee benefits education along the way.

EBA’s annual conference delved deep into hot benefit trends and technology.