Adviser strategies

Brokers looking to show their value can help employers manage benefit costs with these strategies.

The brokerage will offer One Drop’s digital health management tools to its 50,000 employer clients.

Advisers who spend time auditing sales strategy and finding ways to stand out can lead to new business before open enrollment.

Persistence and responsiveness are among the key attributes of true employer advocates.

Brokerages will likely keep acquiring to diversify both their product portfolio and customer base.

Analyzing an employers’ dress code can be a good way to determine company culture.

A subset of machine learning and AI vastly improves predictive modeling capabilities for early intervention strategies, better outcomes and lower costs.

A successful program will only work if clients take the right approach and workers get involved.

The new generation of benefit advisers want to consult with employers, rather than sell them benefits packages.