Bruce Shutan

Key to cost containment lies in partnering with transparent PBMs, a more thoughtful approach to prescribing GLP-1s and encouraging the uptake of biosimilars.

Brown & Brown's Erika Illiano suggests finding the right decision-support tool and constructing a compelling narrative around various coverage options.

Advisers can do a better job equipping employees with the knowledge they need to make better benefit choices.

Communication challenges will include personalizing benefit messaging to five generations working side by side, and designing affordable healthcare coverage.

More thoughtful communication can help sell benefit plan participants on equitably sharing responsibilities, as the need for hyper-personalized messaging grows.

Benefit advisers appreciated collaborative conversations around delivering high-value, personalized benefits that resonate with employees' needs.

Scripta's extensive pharmacy and therapeutics committee featuring 23 practicing clinicians offers independent third-party insight into drug pricing.

While Life Insurance Awareness Month in September offers an opportunity for promotion, a year-round campaign would fill coverage gaps.

Selerix's new adviser manual boosts strategic consultations and provides holistic support for employees through a tech-driven benefits admin platform.

For three benefits industry leaders who lost a loved one, calls to action included a need for advocacy, medical power of attorney and getting care wishes in writing.