Bruce Shutan

Nearly half of brokers say their clients are actively requesting insights on AI tools, but most lack the infrastructure to adopt them.

Cally Ideus's nonprofit aims to bring an alternative treatment that helped her recover after military tours of duty into the medical mainstream.

Mindful of cumbersome rules and the potential for blended-family feuds, advisers can help take the lead on keeping the peace for benefit plan participants.

Cost Plus Drugs co-founder berates benefit advisers for not emphasizing cash carveouts as he seeks to better educate CEOs on how to avoid being ripped off.

With about 7 million additional Americans expected to sign up for HSAs, these vehicles can help finance costly GLP-1s.

As pets become more prominent in employees' lives, some employers are actually extending bereavement leave for the loss of fur babies.

As many as 70% of Americans don't have a will, trust, health or funeral directive as the nation gears up for its largest wealth transfer ever.

Advisers can help employers compete for C-suite talent amid major demographic shifts by highlighting nonqualified plans to supplement core benefits.

Pressure continues to mount on producers to deliver more customized benefit packages and consultative services to satisfy the needs of more demanding clients.

Key to cost containment lies in partnering with transparent PBMs, a more thoughtful approach to prescribing GLP-1s and encouraging the uptake of biosimilars.

Brown & Brown's Erika Illiano suggests finding the right decision-support tool and constructing a compelling narrative around various coverage options.

Advisers can do a better job equipping employees with the knowledge they need to make better benefit choices.

Communication challenges will include personalizing benefit messaging to five generations working side by side, and designing affordable healthcare coverage.

More thoughtful communication can help sell benefit plan participants on equitably sharing responsibilities, as the need for hyper-personalized messaging grows.

Benefit advisers appreciated collaborative conversations around delivering high-value, personalized benefits that resonate with employees' needs.

Scripta's extensive pharmacy and therapeutics committee featuring 23 practicing clinicians offers independent third-party insight into drug pricing.

While Life Insurance Awareness Month in September offers an opportunity for promotion, a year-round campaign would fill coverage gaps.

Selerix's new adviser manual boosts strategic consultations and provides holistic support for employees through a tech-driven benefits admin platform.

For three benefits industry leaders who lost a loved one, calls to action included a need for advocacy, medical power of attorney and getting care wishes in writing.

Without the right contractual terms in place, hidden costs may mar pooled purchasing power at the expense of employer clients.