Marketing

Increased competition, more sophisticated brokers are changing the space, Gil Lowerre of Eastbridge Consulting says at EBA’s Workplace Benefits Mania.

Giving up control to let someone else figure out what to do next is not the right move, says columnist Nelson Griswold.

Are employees substituting professional diagnoses for quicker and cheaper results at the risk of their health?

What advisers can do on their own and where they need carrier assistance, according to Global IQX’s Michael J. de Waal.

Key decisions, such as starting with a business plan, had ‘a huge and positive impact’ on adviser Amy Evans’ growing brokerage.

Some brokers are more tuned in to clients’ plans than others, but all would benefit from a comprehensive understanding of DI, says The Standard’s Brian Kost.

Market segmentation, such as specializing in the education field, can be a prosperous business decision for advisers, says columnist Jack Kwicien.

Proper education of brokers and advisers is critical to the success and improved public trust of long-term care insurance

Trust in your all-star performers’ capabilities and use positive motivation, says adviser Eric Silverman.

Lawley Benefits executives discuss how their PBE has become a market differentiator for their brand, and what the product brings to employers.