Practice management

The simple fix that will improve voluntary benefit sales

Producers who change the way they frame the products will ‘see business skyrocket,’ says EBA’s 2017 Voluntary Adviser of the Year Eric Silverman. SILVERMAN: Stop calling it voluntary. I really don’t know where that came from, I didn’t create it. Voluntary, ancillary, sounds like a medicine. No wonder people have trouble selling ancillary, voluntary, “If […]

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