Sales and marketing

Charge fees or get out of advice-giving

Agents think the road ahead is between providing more value-added services, including compliance advice, versus losing business. Some agents think that the choice is between sell more ancillary products or continue to watch revenues fall. In my mind, the real choice is this: Do you want to be an insurance agent or a fee-based adviser? The difference is huge.

Start strategic planning now

Over the last 15 years, Daymark Advisors has worked with hundreds of benefits professionals and voluntary benefits firms across the nation. We've observed that some of the most successful practices create strategic plans for their clients. These observations are consistent across all types of firms and goals. The very best advisers are highly consultative and strategic in their approach to client engagement.

Jack Kwicien
By Jack Kwicien
Managing partner
Daymark Advisors

Benefits Think 401(k)s: It’s about outcomes, not features

Since the institution of 401(k) plans more than 30 years ago, 401(k) providers have escalated the number of plan features to stay competitive within the marketplace. But, in order to be successful today, selling features alone won’t cut it, writes blogger Jerry Kalish.

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